Our story started in 1999.
Aquarium design had changed little in over 100 years. As enthusiasts, we were disappointed with this. On and off, we thought about what fish need and we thought about the owner of the aquarium. The fundamentals had to be right. So, we threw away the rule book, looked at the problem without constraints and engineered our own aquarium.
The biOrb was born
Or if we’re really honest with you, a working prototype was made. We didn’t have any actual orders. Not one. Sure, all the people we showed it to agreed that it was exciting and that they loved it. It was just that the public wouldn’t buy it… so they said. People just want regular glass boxes, we were told.
Fortunately for us, not everybody agreed because on a cold English day, the 19th of October 1999, our fax machine burst into life. Someone believed in us and we had our first order. Now our dream was starting to become a reality. At last, we were making products.